This month I found myself very interested in Netflix. You can watch unlimited TV shows and movies for just $7.99 a month on your PC, Xbox, PS3, SmartTV, Iphone, and Android. It is amazing what the internet has to offer!
The website for Netflix is www.netflix.com
Why does the company need to do the ad? The company needs to advertise to make money for their company. These days everything is going to the internet. People are starting to not go to Blockbuster to rent a movie. They just use one of these sites and watch a movie. There are many type of sites that you can watch unlimited amount of TV on, that is why Netflix has to do ads.
What group is targeted by the ad? Everyone in the world is targeted for this ad. They have different Genres of movies and TV shows. They have cartoons for the children, romance for women, and action for men. It is a pretty awesome site!
What is not told? What related stories are missing?
After catching up on my TV shows, Grey's Anatomy and Desperate Housewives, I found out that there is a downside to watching "unlimited TV." Watching TV on the internet uses a good amount of data on your internet plan. If you go over you data plan on your internet you gets huge fees. I wasn't that pleased when I found this out. You just have to limit yourself to what you watch.
Is it closer to fantasy or reality? I think it is closer to fantasy because who has the time and the data plan to watch "unlimited" amount of TV. Although it is only $7.99 a month if you don't use it then your just going to lose it.
Does it use stereotypes? I think it uses some sort of stereotypes. It shows photos of family members getting in front of the TV and smiling. I'm not saying that there aren't families like this. But according to me, our family doesn't have much time to watch "unlimited" TV.
What tools of persuasion are used? I think the tools that are used are association, bandwagon, plain folks, and warm and fuzzy.
I really do like Netflix. I don't have much time for TV so I use it to catch up on my favorite shows. Although the downside is that it uses data on your internet plan. I figured out that I have to limit myself to how many shows I can watch within a month!
