I have been struggling with my weight most of my life and when an infomercial comes up about losing weight my whole attention is directed towards it. The thing that worked for me was Slim in 6 so I will do this on that.
1) Who paid for it? Slim in 6 is part of a huge company called Beachbody. They have many other different weight loss programs and videos there like Insanity, TurboJam, and P90X.
2) Why does the company need to do the ad? They need to do the ad to help their company make money by buying the videos. They also sell diet supplements and meal replacement shakes. Their weight loss programs are very good and they really do work.
3) What group is targeted by the ad? I think that people who want to be healthy and in shape are targeted in their advertisements. Just anyone that wants to be in shape and healthy.
4) What is the ad's "text" and "subtext?' The text is "Reshape your Body in 6 weeks- GUARANTEED!" I didn't see a subtext.
5) What value(s) are reinforced? I think the value of being healthy is reinforced. Reminding people to take care of their body.
6) What techniques of persuasion are used? I think the word GUARANTEED to lose weight is the persuasion of technique being used.
Tuesday, February 28, 2012
Thursday, February 9, 2012
Deconstruction Gallery
Of the examples on the Deconstruction Gallery I chose Halloween Costumes.
1. Why does the company need to do the ad? Many costume stores do ads to sell their product. Every business is up for making money.
2. What group is targeted by the ad? Shoppers are targeted for the ad. They want people to buy their costumes to make them feel sexy or funny to mock some culture or race.
3. What is the ad's "text" and "subtext?" The ad only shows pictures of women dressed in costumes and have price tags on the bottom of each picture. It also shows the name of the costume.
4. Who paid for the ad? It doesn't show on the picture but I think that the people who are selling the costumes paid for the ad.
5. What different meanings would different people perceive? People would perceive some other people's costumes as offensive to them. They are mocking their culture by making the costume "sexy" and not the way it was used in their own culture.
6. What techniques of persuasion are used? The techniques that I think are used in this ad are association, bandwagon, beautiful people, group dynamics, and majority belief.
1. Why does the company need to do the ad? Many costume stores do ads to sell their product. Every business is up for making money.
2. What group is targeted by the ad? Shoppers are targeted for the ad. They want people to buy their costumes to make them feel sexy or funny to mock some culture or race.
3. What is the ad's "text" and "subtext?" The ad only shows pictures of women dressed in costumes and have price tags on the bottom of each picture. It also shows the name of the costume.
4. Who paid for the ad? It doesn't show on the picture but I think that the people who are selling the costumes paid for the ad.
5. What different meanings would different people perceive? People would perceive some other people's costumes as offensive to them. They are mocking their culture by making the costume "sexy" and not the way it was used in their own culture.
6. What techniques of persuasion are used? The techniques that I think are used in this ad are association, bandwagon, beautiful people, group dynamics, and majority belief.
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